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"Viewers Like You"
PBS commissioned three spots to promote their campaign, "Viewers Like You". Each spot showcases the different PBS shows that inspired the public and their lasting impacts on audiences.
1. Chloe & Bill Nye the Science Guy
We adapted a line art style and color palette from early PBS cartoons like Arthur and Dragon Tales, as well as the current PBS brand identity.
We were given a couple of clips from existing science shows, and built our story and shots around them.
2. Leah & PBS NewsHour
We were influenced by UPA style cartoons to go along with the jazzy, upbeat soundtrack. This spot was about the energy of investigation and advocacy, and the role PBS plays in relaying information to families across the US.
3. Nate & Mister Rogers' Neighborhood
The look for this spot combined the elegance and lyricism of classical ballet with the vibrant, fearless gradients and shape language of East LA.
Team credits:
Director & Story Artist - Lucas Marchi
Visdev & Backgrounds - Kotta Katsuda, Ellen Lee, Monica Arroyo, Keaton Hanna, Brian Duran
Animation - Ella Louise Khan, Huanran Mao, Melanie Kwon
Compositing - Kotta Katsuda
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