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"Viewers Like You"

PBS commissioned three commercials to promote their campaign, "Viewers Like You". Each spot showcases the different PBS shows that inspired the public and their lasting impacts on audiences.

Full commercials featured on The Telly Awards website >

1. Chloe

In this short, we follow the path of Chloe, whose passion for marine biology is sparked by one of PBS' most loved shows, Bill Nye the Science Guy.

The art style borrows elements from early PBS cartoons such as Arthur and Dragon Tales, as well as the current PBS brand identity.

Backgrounds

2. Leah

Leah's tale is about about the role that public network television plays in relaying information to families across the US. The story follows a curious girl whose love for asking questions and solving problems guides her to becoming a journalist. 

Color keys & color script

LE_colorscript_final.png

Backgrounds

Compositing & FX

generate mask from color pass

add noise and distortion to edge

use as a mask for blur and texture

Leah_fx_paper.png

* I plan to add more FX breakdowns to this site!

3. Nate

PBS_Nate_keys_laundry.png

"...I was told that I was always on my tiptoes at a young age" 

The look for this spot combined the elegance and lyricism of classical ballet with the vibrant, fearless gradients and shape language of East LA. 

PBS_Nate_keys_montage.png
PBS_Nate_keys_forest.png
PBS_Nate_keys_magic.png

Color keys & color script

colorscript_PBS_Nate.png

Animation team:

Storyboarding
Lucas Marchi

Visdev & backgrounds
Kotta Katsuda
Ellen Lee
Keaton Hanna
Brian Duran

Character design
Monica Arroyo
Ella Louise Khan
Keaton Hanna

Animation
Ella Louise Khan
Huanran Mao
Melanie Kwon

Compositing
Kotta Katsuda

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